Shooting on location or in a studio establishes the production values of your video. Your audience will expect excellent lighting and perfect audio but also interesting points of view. Creative photography will tell a visual story that complements the sound and music. And last, the ability to fit it all into tight schedules.
Editing is the process of filtering all that great footage, wild sound, graphics, narration, and on-camera interviews into an entertaining and interesting message. Concisely and emotionally.
If your plans include creating a video production for your business, please consider talking to a video professional with over thirty years experience before you start. In today's social media world, content is the single most successful way to engage your potential customers or client. Knowing what works and how to get your video seen is as important as the production process.